Customer behavior analysis is an important parameter for any business to determine how, when and why a customer will buy or will not buy a product. Such analysis plays a pivotal role in designing effective marketing strategy along with the development of desired products and services. This process involves comprehensive study of the influences, behavioral variables and demographics in order to understand the exact intention of the customers. Therefore such documents must be formulated with utmost proficiency by accessing all the important factors associated with customer behavior in order to achieve an optimum result which would effectively contribute in business progress.
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