business or organization investigates its processes as far as customer satisfaction and analysis of customer competition is concerned. These aspects are crucial to the success of a business, or a company, as by knowing one’s competition and one’s own strengths and weaknesses, improvements can be brought about and flaws eradicated. Since all enterprises cater to a specific clientele, it is imperative that client profiling be done and optimum customer satisfaction be aimed at. All these can be done through a customer competitor analysis whose results must be tabulated in the correct manner.

Sample Customer Competitor Analysis:

Name of business enterprise: Charcoal Flames [fine dining restaurant]

Name of competing enterprise which has created the space for a customer competitor analysis: Flame and Skewer [fine dining restaurant, on the same block of 45th East, Manhattan] A customer competitor analysis is the method by which a company,

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Customer Competitor Analysis

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