A customer perception analysis is an investigation into customer expectations as well their requirements by a company or a business or any organization catering to a specific clientele. Any company needs to be aware of what its customers are thinking, how trends change with their customers preferences, what their expectations are and how to meet those expectations. Thus, a customer perception analysis is a vital exercise which can lead to considerable improvement in the company’s handling of its customers, and their behavior towards them. The results of such a customer perception analysis must be tabulated properly and it can be a valuable source of figuring out how customer perceptions change the way a company operates.
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