A customer preferences analysis is a process whereby a company, business or organization selling a product or service analyses the preferences of its customers. In other words, it is an investigation into current market trends and involves some key steps like forming a target clientele, client profiling and analyzing customer preferences. It is a complex process, and standard analytical tools must be used in a customer preferences analysis. The reports of the analysis must be tabulated in a suitable manner to derive the maximum material which can be improved on. A customer preferences analysis can be a valuable learning curve for companies if conducted correctly.
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Sample Customer Preferences Analysis: