A market analysis template is the layout of a documented investigation process used for analyzing identifying market opportunities, recognizing customer needs and manufacturing products and services according to the need. Therefore, such kind of template should be constructed efficiently by considering various aspects like profitability, market size and growth etc.

Sample Market Analysis Template

Market analysis done for the product: __________________________________ [name the product whose acceptance is gauged through market analysis]

Market analysis conducted by: _________________________ [mention the name of the organization who has conducted the marketed analysis]

Analysis submitted on _______________________________ [dd/mm/yy]


Nature of market analysis: ____________________________________________________________ [In this section describe elaborately the nature of market analysis which must include about the customers whose need are being identified, demand of the particular product on the market etc.]

Factors that are mainly considered during the analysis:

  • ____________ [factor1 name] _________________________________________[ findings related to factor 1]
  • ____________ [factor2 name] _________________________________________[ findings related to factor 2]
  • ____________ [factor 3 name] _________________________________________[ findings related to factor 3]
  • ____________ [factor 4 name] _________________________________________[ findings related to factor 4]
  • ____________ [factor 5 name] _________________________________________[ findings related to factor 5]

Issues that are being identified trough analysis:

  • _________[ issue 1 name] __________________________ [ mention what could be the effect of issue 1]
  • _________[ issue 2 name] __________________________ [ mention what could be the effect of issue 2]
  • _________[ issue 3 name] __________________________ [ mention what could be the effect of issue 3]

Overall conclusion ________________________________ [mention what has been concluded from overall analysis]

Download Market Analysis Template


Comments are closed.