A marketing competitor analysis is a corporate strategy whereby one’s competitors are identified and their strengths and weaknesses are evaluated. In a marketing competitor analysis, the analysis has to focus on specific aspects related to a marketing firm. The competitors have to be identified, and the key factors which contribute to the success of a marketing firm must be listed. The analysis is completed only when the competing agencies are rated, or marked on their success or failure in accounting for these key contributing factors in their operation. This is best represented by a table, which can provide this information at a glance.
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