Marketing customer analysis is the functional derivation of an analysis of a company’s customer base. It is essential for enhancement of marketing standards and to supplement the administrative layout of the marketing cell. It is a part of marketing management which is an attempt to make maximum profits from minimum use of resources. Since customers and clients form the backbone of marketing schemes, an analysis of their requirements and creative outlook is a must vis-à-vis the global market conditions. Both international pressures and opportunities have obligated the companies to go out of their way to market their brand of services and products based on their analysis.
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