The phenomenon of price analysis is indispensable if one has to enter the market and stay in the competition. The concerned company resort to the application of detailed price analysis in order to sketch the perception graph of the target customers in regards to a particular pricing policy of the deliverables. The goods and/or the services before being released to the market are hypothetically priced at certain rates as decided by the management of the business entity. After this process takes place, an extensive survey is made among the target customers seeking for opinions about the various features of the pricing policies and recommendations are requested from them. The customers take the survey and tell their viewpoints. These are the primary information that are gathered by the price analysts and are evaluated thoroughly on a qualitative domain. These information form the basis of further changes in the pricing policies of the concerned firm and the implementation of the final rate charts for the goods and/or services to be released in the market.
It is important to prepare a very well thought survey questionnaire for the initiation of a standard price analysis as it forms the basis of a good research on this issue. The management deciding upon a particular band of prices try to filter the responses of the target customers. The data obtained is processed and then the major factors and parameters concerning the firm are considered in full details. The flexibility in pricing policies is innovated and incorporated accordingly after studying the reports of the price analysis. On many occasions, the price analysis is repeated more than once to focus on the correct designing of the policies more intensively. After few days of the release of a good or a service, it is essential to again perform a price analysis if the management thinks of altering the previously set price tag.