A sales representative analysis is basically done to make an assessment of the customer base that an individual representative has access to. It is a very important tool of the sales department of any company as it helps the company to gain access to the basic and the best attributes of the representatives who take their brands and products to the market for bulk and retail sale. It also helps in analyzing the amount of orders that the rep may bring in the next quarter and the amount of successful deal that he/she is capable of completing and whether the figures are equal to the demand of the company.

Sample Sales Rep Analysis

Analysis created by: Waterer Projects Limited.

Analysis created for: Sales Department, Waterer Projects Limited.

Period for which the analysis has been conducted: September to December 2011

Results Obtained:

  • The rep performances of the total 12 reps yielded the result that Mr. Sam Richards is the most competent and best in bringing in clients.
  • Total profit of the period of analysis- 0.7 million dollars.
  • However, although an average performance has been noticed, it must be notified that the company has suffered a total loss of 65 thousand dollars due to the misleading clients of two agents, Mr. Richard Dawson and Mrs. Sandy Brawn.
  • The  4 top drawers of this period and their total sale in million dollars are






Sam Richards 0.3 0.2 0.6 0.1
Rebecca Johnson 0.2 0.4 0.3 0.7
Kevil Law 0.1 0.3 0.3 0.5
Jude Jolie 0.1 0.2 0.3 0.4

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