In today’s corporate world competitor analysis is a quintessential approach of strategic management. The existence of competition in any industry is determined based on qualitative evaluations, concrete numerical or statistical data and a strategy is framed through which one can improve the performance in context to his competitor. Competitor analysis has various aspects and its importance is also varied. Despite of the kind of competition the analysis as to gauge, some of the importance remains same for every kind.


  • This kind of analysis helps the corporate firm to gain an edge in the steady competition so that they could grab the most of the targeted market.
  • Continuous researches on the competitor’s performance help to improve the performance and creating strategies for effective management.
  • Even through this kind of analysis an effective plan could be designed to subdue the effects of the steps taken by the competitor or rival entity.
  • It becomes easier for the concern firm to design effective marketing and business policies through extensive profiling of the competitors or rivals on the particular field.
  • Such kind of analysis is also effective in locating the new rivals on the particular arena and determines the potential market share as well.
  • A holistic interpretation could be gauged by utilizing this particular kind of analysis for the concern competitor. Moreover, it could also help the business to revise the existing plans and schemes for improving its function.

The competitor analysis is a continuous process of assessment which is to be conducted from time to time for modifying and establishing new changes in a business. It has got a varied utility and could serve an as effective tool in business process decision making. Therefore, the competitor analysis document should always highlight all the important points that are to be evaluated.

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