The sales analysis is the study of the sales force and whether the set strategies met the sales objective of the particular business or not. The kind of analysis is done for a given time frame. Most business organizations adhere to the sales analysis to understand and examine all the sales that have been made and its efficiency. The document also tracks the sales results and compares it to the expected sales results that were predicted before the actual sales. The non profit organizations do not track sales results but the number of clients associated with it.


Moreover, a sales analysis also examines the sales variance. This checks the degree of deviation from the actual sales target that was initially made at the beginning of the project. The sales analysis is an effective technique that allows the company to view the actual picture of the sales made by the company. The analysis is made of both the micro elements as well as the larger picture concerning with the sales. The document can be created by the company or an expert can be hired. The sales analysis is highly important and the document must be created very carefully.

  • The official name of the organization must be stated in the document. The product details should also be mentioned in the document with respect to which the sales analysis is being made.
  • A well formulated sales analysis should give a detailed report on the individual marketing elements like customers, sales territories and the product being sold.
  • The proposed sales target mentioned at the beginning of the project should be mentioned here. The level of deviation from these original proposed sales should be studied in this document as well.
  • The sales analysis must also determine the success or failure in terms of the sales made. The document should also mention the improvement steps that need to be followed as well.

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